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Google Adwords: Search Engine Marketing Helping in Growing Your Business

There are millions of businesses trying to catch the attention of millions of customers, and search engine marketing (SEM) is one of the most effective methods to promote your products and services. Search engine marketing are paid ads that display on search engine results pages (SERP), wherein bidding on keywords by advertisers is done on popular keywords entered on search engines like Google. Paid ads through SEM are referred to as pay-per-click ads that come in different formats with visual shopping ads or text-based ads, allowing customers to see the important information about a product or service at a glance.

Google’s new promotion extension is now on its way to becoming one of the most effective ad extensions in eCommerce, boasting a simple, quick setup, and quality results. A promotion extension adds another line of promotional info to your ad, including a specific discount or offer, promo codes, dates, and order amount qualifiers. The setup process is relatively easy, allowing advertisers to set the start and stop dates, tagging options, and device choices. How will Adwords promotion extensions are displayed online? The two variations include a shopping tag icon and labelled as “deal”, and the one you’ll see is highly determined by the device you are using to search (mobile or desktop). How can Adwords promotion extensions help you? Firstly, your ad is more prominent, larger, and takes up more retail space at the top of most results page. The second benefit is enabling advertisers to display key information to their target audience prior to sending them to a specific landing page that is not allowed by all extensions. There will be an improvement in the conversion rates for a more successful marketing campaign.

Promotion extensions come in different options including replacing ad text for more relevant services, highlighting the promotion in callout extensions (rollout extensions to whatever campaigns or ad groups you prefer), and using promotion extensions for automation (scheduled start or stop dates). In creating a promotion extension through Google Adwords, you just have to choose the occasion, promotion types, write the description or item, landing page or final URL, promotion details, promotion dates, URL options, and advanced options. Allow us to help you in your search engine marketing and promotion extensions strategies today. Indeed, digital marketing solutions have gone a long way, and choosing the right combination of digital marketing strategies will surely put you on top.

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